THERAPIST PRIVATE PAY ACCELERATOR
We’re all therapists here, so I’m going to give you a direct dose of compassionate feedback:
The free guides, generic business advice, and random marketing tutorials you’re cobbing together aren’t *actually* going to help you build a profitable, sustainable therapy practice.
It’s time for you to ditch the downloads & courses you’re not going to finish, and find a clear path to getting regular therapy clients without overloading your schedule or burning out.
You became a therapist to help people – not to sacrifice your own financial and emotional wellbeing in the process.
Between the sense of fulfillment you get when celebrating wins with clients, to seeing the look on their faces as they make a connection or rise to a challenge - you love being a therapist.
It’s just getting really freaking hard to find the stamina to *stay* a therapist – especially when:
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You’re struggling to make ends meet, despite working early mornings, late nights, and *everything* in between
You’re constantly scrambling to find more clients you vibe with, who want to work with you
You’ve done all the things (directories, social media, referrals) and still feel stuck.
You’re wondering if private practice - and maybe becoming a therapist altogether - was a mistake, but aren’t sure where to go from here.
You tell clients all the damn time that they can’t pour from an empty cup -
Yet here *you* are, hoping your cup will magically just keep drip-drip-dripping.
If a therapy client came to you saying they were:
🚩 Pushing through exhaustion every day, convinced they just need to “tough it out” a little longer…
🚩 Constantly stressed about money, but afraid to ask for a raise or set boundaries…
🚩 So burnt out they’re starting to resent the work they once loved…
You’d tell them something has to change - so why are you holding yourself to a different standard?
If you’re looking for a way to fill your caseload with private pay clients - without playing the social media game or working endless hours - you’re in the exact right place.
INTRODUCING
The Therapist Private Pay Accelerator Program
A twelve-week program for private practice therapists who are ready to finally make their business sustainable, profitable, and enjoyable again.
Here’s everything you’ll get inside the Therapist Private Pay Accelerator:
12-Week Private Practice Curriculum: A step-by-step roadmap to book more private pay clients quickly and reliably—covering everything from SEO to pricing to converting consult calls.
Daily Live Coaching Calls: Get expert guidance every weekday on the exact strategies that grow a private pay practice. No fluff—just direct, personalized coaching.
Individual Coaching & Support: Six (6) private coaching calls with the Empowered Therapists team, to give you specific guidance tailored to your unique practice.
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Exclusive Community Support: A VIP Facebook group where you can ask questions, get feedback, and connect with other therapists building profitable private pay businesses.
Proven Client-Booking Strategies: This isn’t a “post & pray” approach. You’ll learn Google optimization, website strategies, and referral-building techniques that actually bring in clients quickly and reliably.
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Bonuses On Bonuses:
40+ high-quality backlinks to your website and 50+ backlinks to your Google Business Profile to help you rank higher on Google
Four (4) done-for-you Google Business Posts to increase your visibility
Comprehensive SEO checklist to teach you all the steps to take to improve your rankings on Google
EVERYTHING YOU’LL LEARN INSIDE
The Accelerator Curriculum
Week 1
Building A Strong Foundation For Booking Clients ASAP
Before you can start filling your therapy practice with private pay clients, you need a solid foundation. This week, we’ll cut through the confusion about insurance vs. private pay, set your pricing with confidence, and refine your consult calls so potential clients say yes - without hesitation.
✓ Should you take insurance, private pay, or both?
✓ How you can get off of insurance panels
✓ How to set and raise your cash pay rates
✓ How to improve your consult calls so they convert more
Week 2
Get Found On Google Quickly
Google can be your best referral source - if you know how to use it right. This week, we’ll get your Google Business Profile set up and optimized, so your ideal clients can actually find you when they’re searching for therapy.
✓ How to *correctly* set up a Google Business Profile to start getting found by local clients ASAP
✓ Tip and tricks for getting your profile to rank higher and be seen by more potential clients
✓ Keeping your Google Business Profile up to date, so you continue ranking
Week 3
Leveraging Therapist Directories To Actually Get Clients
Your profiles on Psychology Today and other directories shouldn’t just sit there collecting dust. This week, you’ll learn how to make them work for you - so when potential clients land on your page, they reach out immediately.
✓ Which therapist directories are worth your time
✓ How to optimize your directory profiles to actually convert clients
Week 4
Niching Down & Clarifying Your Message to Showcase Your Expertise
If you’re marketing to everyone, you’re attracting no one. This week, we’ll get crystal clear on who you serve and how to speak directly to them - so when your ideal client finds you, they know you’re the right therapist for them.
✓ Figuring out who your ideal client is and what they want, so you can market straight to them
✓ How to speak to clients' pain points and show them you get it, in their own words
Weeks 5 & 6
Building A Strong Foundation For Booking Clients ASAP
Your website should be your hardest-working team member, bringing in clients 24/7. This week, we’ll make sure your site is set up to convert visitors into inquiries while reflecting your expertise.
✓ The must-have elements for each page of your website
✓ How to create a free, professional logo in Canva
✓ Using AI to improve your website content
Weeks 7-8
Simple SEO To Help You Get Found On Google
SEO sounds intimidating, but it doesn’t have to be. This week, we’ll break it down into simple, actionable steps so you can rank higher in Google searches and bring in more of the right clients - without having to constantly rely on paid ads.
✓ Everything you need to know about SEO (including what it is and how to do it)
✓ How to get found on Google for the right keywords
✓ Tracking your progress in Google Analytics
Week 9
More Ways To Market To Get Clients To Find YOU
Google isn’t the only way to attract private pay clients. This week, we’ll explore additional strategies - so you have multiple ways to bring in new clients without having to constantly post on social media or hope a referral comes in at just the right time.
✓ Networking for referral sources
✓ How to use therapy intensives to increase your income and help clients even more
✓ How to set up and maximize Google Ads
✓ BONUS: What to do if you’re not getting clients as quickly as you’d like. How to use therapy intensives to increase your income and help clients even more
Week 10
Mindset Shifts For Private Practice Growth
A successful private pay practice isn’t just about strategy - it’s about mindset. This week, we’ll tackle the mental roadblocks therapists face when raising rates, setting boundaries, and growing their businesses.
✓ Money mindset shifts so you can set (and keep) sustainable rates.
✓ Overcoming imposter syndrome so you can market with confidence.
✓ Burnout prevention strategies to create a long-term, sustainable practice.
Week 11
Expanding Your Practice To Make More Money In Less Time
Once your practice is full, what’s next? (Hint: Whatever you want) This week, we’ll explore how to scale your business - whether that means starting a group practice, hiring an admin, or creating additional revenue streams.
✓ Growing to a group practice
✓ Hiring an admin and therapists to grow your team
✓ Long-term group practice growth
✓ How to automate your administrative work to regain your time
Week 12
Moving Forward & Growing Beyond Your Practice
Therapy doesn’t have to be your only source of income. We’ll help you explore additional revenue streams - so you can create long-term financial stability while still doing work you love.
✓ Adding alternate revenue streams to your business
✓ Growing another business to enhance your income
✓ Marketing your additional income streams
Bonus MATERIAL
How To Start Your Private Practice
Everything you need to start a private practice
A new business checklist to ensure you don’t miss a beat
Lawyer-approved intake forms for new therapy clients
How To Create Your Squarespace Website From Scratch
Choosing a Squarespace plan & setting up your domain
Adding sections to your new website
How to edit website sections in Squarespace
How To Read Your Weekly SEO Reports
Tracking how high you’re ranking on Google for your keywords
Using website audits to improve performance & ranking
After just twelve weeks, you’ll have all of the knowledge, tools, and actual experience you need to book more private pay therapy clients on a regular basis.
Because we provide you with regular group and individual coaching throughout the program, you’ll gain actual, firsthand experience with using the strategies and tweaking them to work for *you.*
Here’s a peek at what you can get done during the program:
Jodi doubled her monthly income (from $6,000 to $13,000), has steady private pay client inquiries, and is hiring to expand her team.
Katie made $6,800 in her first month off of insurance panels, and regained time and flexibility in her schedule.
Betty found the income and flexibility she needed to grow a reliable part-time practice and spend time with her two young children.
MEET THE FOUNDER
Hi, I’m Jessica - and because private practices aren’t just any business, I refuse to be just any business coach.
When it comes to building your private pay therapy practice, the last thing you need is a generic business coach. Therapy isn’t a trendy product; it’s a deeply personal, trust-based service that people don’t just impulse-buy off an Instagram ad –
Which means you’ll have to market your services differently from any other business out there.
I built a multi-six-figure, private pay group practice from the ground up - one that consistently booked 5-10 new full-fee private pay clients every single week without relying on insurance, spending hours on social media, or hoping referrals would magically roll in.
After scaling and selling my practice, I made it my mission to help other therapists do the same -
That’s why I created The Therapist Private Pay Accelerator - a 12-week program packed with everything I wish I had when I was first starting out. No fluff, no guesswork - just a clear, proven system to fill your caseload with private pay clients, simplify your marketing, and build a business that actually works for you.
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“Jessica’s therapy background is a huge plus - she really gets the unique challenges we face and has been through the struggle herself.”
“Signing up with Jessica was one of THE best decisions I could have made for myself and my business. This program is packed with her knowledge and expertise, and she’s always throwing in new things she thinks will help us grow.”
— Abigail Williams, LCSW
Meet The Coaches
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Katie Hargreaves, LCSW
Tech & Design Support Coach
Katie is a therapist, empowerment coach, private pay practice owner, and website designer who went through the program herself - transforming her practice into a thriving, fully virtual business that lets her travel North America. With expertise in both website strategy and business coaching, Katie helps therapists leverage their online presence to grow a sustainable practice that gets inquiries on autopilot.
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Cerissa Rhodes, LCSW
Client Success Coach
Cerissa is a licensed therapist specializing in anxiety, OCD, and trauma in children and teens. After going through the Therapist Private Pay Accelerator, she successfully left insurance panels, drastically reduced her hours, and built a thriving private pay practice - giving her more time with her family. Now, she supervises pre-licensed therapists, runs her own private practice, and coaches other therapists on simplifying marketing to attract private pay clients with ease.
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Katie Fries, LCSW
Client Success Coach
Katie Fries is a Licensed Clinical Social Worker (LCSW) with a group private pay practice in Philadelphia, PA. She worked her way through community mental health, to working for a group practice, to solo practice, to hiring clinicians and continuing to grow. She finds great value in coaching and mentoring other clinicians on their journey into solo or group practice, holding the deep belief that staying connected to our deep ‘why’ and aligning ourselves to our authenticity is the key to business (and life!) success.
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Tatiana Couto
Mindset Coach
Tatiana is an NLP master mindset coach who helps therapists break through the mindset barriers holding them back growing their businesses. She specializes in helping therapy entrepreneurs apply what they know intellectually to their own lives - so they can embody their work on a deeper level. She believes growing a business isn’t just strategy - it’s one of the biggest personal development journeys you’ll ever take.
INVESTMENT
MORE CLIENTS, GUARANTEED
This isn’t another “how to start a private practice” course you’ll buy and forget about - it’s a high-touch coaching experience that makes sure you succeed.
If you don’t get 8 new private pay clients in the first three (3) months of implementing what you learn, you’ll get an extra 3 months in the program (read: extra support) for absolutely free.
If you put in the work (and let us help you do it), you’ll get the clients. Period.
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“If you’re looking to grow your practice,
I highly recommend this program.”
“What truly set this experience apart was the incredible support from Jessica and the other coaches. They were always available to answer my questions, with quick response times and constant encouragement. Being a part of this supportive community was invaluable - I gained not only practice business advice, but a sense of connection and shared growth.”
— Jodi Hyde, CMHC
You *could* figure it all out on your own - but it’ll probably cost you more than just time.
You could spend the next 2-3 years trying to piece together a marketing and business plan through free webinars, outdated advice, and trial and error.
But you could also just get a clear, proven roadmap from a therapist who’s not only done it herself, but helped dozens of others do the same - so you can skip the struggle and start seeing results now.
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No more guessing which marketing strategies actually work.
No more wasting time on tactics that don’t bring in clients.
No more feeling stuck in a practice that isn’t serving you.
Private practice doesn’t have to be unstable, exhausting, or financially draining.
This program isn’t just about getting private pay clients. It’s about building the life you want, through a business that gives you enough income, peace of mind, and time back to enjoy it, with things like:
Stable, predictable income - no more waiting months for insurance payouts.
A full caseload of clients you love working with, with no more scrambling to fill slots.
More freedom in your schedule - whether that means 3-day weekends, travel, or simply having time to breathe.
FAQs
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Plan for 4–5 hours a week during the 12-week program - roughly an hour a day, a few days a week. Want to grow faster? You can always put in more. Tight on time? We’ll help you focus on the highest-impact strategies first.
Once your foundation is solid, ongoing maintenance takes about an hour a week - meaning you put in the work now so clients keep coming in later. -
Nope! Live calls are highly valuable, but they’re not mandatory. You can join when you can and watch replays when needed.
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You’ll still have 12 months of access to all recorded course content and ongoing access to the VIP Facebook community for continued support.
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That’s okay! You don’t have to drop insurance overnight. We’ll walk you through your options and help you transition at a pace that feels right for you (which includes staying on a panel or two, if you prefer).
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Absolutely. Private pay clients exist everywhere - the key is knowing how to position yourself so the right people find you. This program teaches you exactly how to do that.
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Many therapists start seeing new client inquiries within the first few weeks. The goal is to build a long-term, sustainable pipeline of private pay clients, not just quick wins.
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No worries! We provide step-by-step guidance, weekly SEO reports, and direct tech support to help you set everything up—without feeling overwhelmed.
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Nope! This program focuses on SEO, Google Business optimization, and referral-building - not Instagram dances or endless content creation.
Your private practice should give you freedom, not burn you out.
It’s time to build a private pay practice that gives you financial stability, a full caseload of aligned clients, and the freedom to enjoy your life - without relying on insurance or exhausting marketing tactics.
Because at the end of the day, you’re either building a business that supports your life, or one that drains it - and if you ask us, Option 1 sounds muuuch better (which is why it’s the one we’ll help you take, when you’re ready).