HERE’S THE THING:

Burnout isn’t a badge of honor.

(Even if everything we were taught in grad school made  it *seem* that way)

You’d think between the 6+ years of school and hundreds of supervised practice hours, *someone* would have taught us how to actually make money as therapists

But instead we get a throwaway “Yeah, therapy just isn’t high-paying field” and a casual “Good luck out there!” which is probably why I spent the first few years of my career working in low-paying, high-burnout settings and doubting my decision to become a therapist in the first place.

Between the heavy caseloads, strict insurance regulations, and systemic limitations, I was not only overworked - but struggling to make ends meet and to provide the best possible care for my clients.

And as much as I’d love to tell you that it all changed overnight when I started my private practice, that was far from the case.

Now, I was back in the trial-and-error phase, but this time the stakes were even higher - because I was still working my agency job, had virtually no time to grow my business, and had to make every single second count.

It wasn’t until I figured out how to attract private pay clients consistently - without relying on referrals, spending hours on social media, or undercharging just to get people in the door - that things finallyyy started to shift.

Hi! I’m Jessica Harris - and I cracked allll of the private pay therapy practice marketing codes so you don’t have to.

I’ve helped hundreds of therapists successfully transition to private pay practices that get consistent clients (and regular income), because I believe:

  • When you have financial stability and a flexible schedule, you can show up fully for your clients.

  • Your clients can’t thrive unless you’re thriving.

  • Marketing your practice shouldn’t feel like a second full-time job - it should be simple and effective.

MY MISSION

To help therapists build profitable, sustainable private pay practices through proven marketing strategies - so they can attract consistent clients, create financial stability, and finally have the freedom to run their business without burnout or overwhelm.

Unfortunately, most of what you were told about private practice is confusing, incomplete, or just plain wrong -

SO I’M GOING TO SET THE RECORD STRAIGHT.

🚀 

Growing Your Private Pay Practice Doesn’t Have to Take Years

As someone who filled up my caseload within 4 months, then spent the next 7 months hiring a team of 5 therapists to keep up with my consistent growth, trust me when I say that growth can be fast and profitable and sustainable, all at once.

❌

You Don’t Need to Be on Social Media 24/7

Unless you love it, of course - but it’s truly not the most sustainable way to grow your practice (and who has the time?), unlike a well-optimized website and strong presence on Google.

💰 

Raising Your Rates Isn’t Selfish—It’s Necessary

Charging rates that actually sustain you isn’t “greedy” - it’s what allows you to keep showing up for your clients without burning out. If you’re overworked and underpaid, nobody wins.

🎯 

The Clients You Want Are Already Looking for You

There are plenty of people willing and able to pay for therapy - they just don’t know you exist yet. The right marketing doesn’t “convince” people to work with you; it makes it easy for the right clients to find and choose you.

⚡ 

You Don’t Have to Figure It Out Alone

Therapists invest in so much education - but when it comes to actually running a business, we’re left to figure it out through trial and error. You don’t have to waste years Googling “how to get private pay clients” like I did - I’ll show you exactly what works.

I believe all of these things wholeheartedly - and what’s more, I want to make them a reality for you.

You tell your clients every day that they shouldn’t settle for less than they deserve - so it’s time you stopped settling, too.

You’ve put in the time, the training, and the effort to be great at what you do. Now, it’s time to build a practice that actually works for you - one that brings in consistent private pay clients, gives you financial stability, and lets you enjoy your life outside of work.